We are often asked to lengthen, shorten, slow down, speed up, or just make a piece of music better through editing. It might be as a musical support to video, an underscoring of a podcast or even something as personal as a First Dance at a wedding. Regardless of the event, the music chosen is extremely important to convey the message you are trying to send to your audience. The right music sets the tone, enhances the visual experience and communicates the “heart” of the information. Even if music is not the main focus, do not underestimate the power it has on your audience. It usually has the power to add a certain feeling to the way your audience perceives your communication.
