Singers that sing jingles are truly talented in their discipline. They are asked to communicate a message in just a few notes! Total control of vocal pitch, tone, personality and accentuations are required of these artists and many times they are asked to make minute adjustments on the spot. Vibrato; no vibrato; slide that pitch; bend this note; they have to hit the mark precisely with their vocals without the luxury of much time to learn the new approach, always with the end goal of enticing their listening audience.